From Owen Pallett’s Wikipedia page:
In 2007, the song “This Is The Dream Of Win & Regine” was used in a commercial for Wiener Stadtwerke without Pallett’s permission. Instead of litigation, Pallett and his booking agent Susanne Herrndorf approached the company for sponsorship for a music festival of their curation. The resultant Maximum Black Festival featured Final Fantasy, The Dirty Projectors, Deerhoof, Frog Eyes, Max Tundra, Six Organs Of Admittance and others. It played Vienna, Berlin and London.
This might be the sanest and most inspiring thing I’ve read all week.